Google Analytics is a free web analytics tool that managing sites to track and analyze statistics about activity on a website. Google Analytics is now the most widely used web analytics service on the Internet. Google explains that the system helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase.
“Google Analytics Premium targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.”
There are millions of websites out there, and tracking how people are getting to your site and what’s performing well is a must for being competitive in the online market.
How does Google Analytics Work?
Setting Up Google Analytics is Easy
You can get your Analytics account up and running in one afternoon. Here are the steps:
- Visit the Google Analytics website (http://www.google.com/analytics) and create an account.
2) Set up your account to track your property. Add analytics tracking to your website, a mobile app or blog. Each of these has a unique setting that Analytics will walk you through completing.
4) Insert tracking code on your website all pages.
5) Here you track your website
6) Click “All Web Site Data” to see the statistics you can track once the data becomes available; this takes you to the “Standard Reporting” section.
What You Can Measure
After you connect your site to Google Analytics, hit “View Report” on the initial screen. This will bring you to the main dashboard. In the left column, you’ll see the various types of data Google Analytics provides
Visitors: This shows many things about the people coming to your site,
including where they’re located geographically, what language they speak, how often they visit your site and what computers and browsers they use to get there.
Traffic Sources: Here you’ll find how people got to your site. You can
track which sites link to your page or keywords people search to find you.
Content: This tab gives you insight into specific pages on your site. It can help answer questions about how people enter and exit your pages, as well as which ones are most popular.
Goals: If you’re aiming for established objectives, reports in the Goals tab users, including downloads, registrations, and purchases.
Ecommerce: You’ll only need this tab if you’re selling items on your site as it houses all merchandise, transaction and revenue activity information.
What can I track using Google Analytics?
1. Real-time statistics
4. Website loading speed
5. Site Content
- Open and Close
- Text Selection
- Popup Image
8. Traffic Sources
9. Social networks
Here are some of the statistics that can be seen in real-time mode:
- In the “Locations” section, you can monitor the number of active users per country and city.
- In the “Traffic Sources” section, you can monitor the traffic channels (search, paid search, link follows or direct transitions to the website) and resources (Google, Facebook.com, etc.).
- In the “Content” section, you can see which pages have been viewed by visitors in the last 30 minutes.
- In the “Demographics” tab, you can monitor your audience’s age and gender.
- In the “Interests” tab, you can track the behavior of visitors according to their interests.
- Visitors’ locations and languages are shown in the “Geo” tab.
- In the “Technology” tab, you can identify which browsers and operating systems were used by visitors to view your publication. It also shows the screen resolutions and Adobe Flash Player versions used.
- Information about the mobile devices used by visitors to read your publication is shown in the“Mobile” tab.
This section will allow you to see how publications were read and the actions performed by the viewers during reading.
Website loading speed
General information can be found in the “Site Speed” subsection. The statistics in this category depend on the views of the publication version (Flash, mobile or basic HTML).
This tab can be useful if you want to monitor the pages readers are interested in, the pages on which the readers land and from which they leave the website, and for how long they view individual pages
This tab contains the largest volume of information. A publication generates an event in response to almost every action made by a reader. Following:-
The events in this category are generated at the beginning and at the end of loading a publication. The respective actions, “Start Loading” and “Open”, are labeled according to the publication version (Flash, mobile or basic HTML).
These events occur while a reader is viewing the publication.
These are the events associated with the transition into and out of slideshow mode. The label
indicates the event initiator: Start Book – when the book is opened by following a URL when zoom mode is specified Menu – when the corresponding menu item is clicked
Book – when the book is double-clicked
Open and Close
Events associated with these actions are generated bookmarks, print, etc.) are opened or closed.
This category contains such actions as “Add” and “Remove,” and the label indicates the specific bookmark that has been added or removed.
The action “SearchText” is recorded with a label containing the search request.
The actions are “Select” and “Copy”, and the label contains the selected or copied text.
The “Print” action is described by the labels, “All”, “Current”, “Range” or “Bookmarks,” which the reader used to choose pages to print.
For the “Download” action, the label contains the downloaded file URL.
This shows the actions “On” (with the “Interactive” or “NonInteractive” label) and “Off” (the initiator is given in the label “Menu” or “Esc”).
This event is generated at the start and the end of a slideshow. The actions “Start” and “Stop” are shown, respectively
Here you will find actions for “On” and “Off” events.
The action “External” is shown when a reader follows a link to a page external to the publication. The label contains the URL of the external link. The action “Internal” occurs when the reader follows a linkto a page within the publication. The label has the number of the page.
The category displays the following actions: “Play,” “Pause,” “Stop” and “SeekTo.” The label contains the video URL.
This event generates two types of actions. You can track the action “Click” when a user clicks on the image area and “Loaded” – when the popup image has been loaded.
Events in this category are recorded in the files of a publication that cannot be loaded for some reason (a server error, no file uploaded and others).
This category is used to monitor the purchases made in eCommerce publications. To track enhanced eCommerce parameters, enable “Enhanced Ecommerce Settings” in the set-up section as shown in the screenshot:
This section is useful for tracking the sources visitors to your publication come from: links, search (paid or organic), social networks or AdWords.
Any time a reader shares your publication using the Share menu, Universal Analytics tracks that too. Their information cannot be monitored in the standard reports; however, you can generate a report of such events for yourself.