Performance marketing is a sort of digital marketing that focuses on achieving measurable results and outcomes such as website traffic, leads, conversions, and sales. Performance marketing, as opposed to traditional advertising, is driven by data and metrics, allowing marketers to …
Here’s a sample syllabus for a Pay-Per-Click (PPC) Advertising course: Week 1: Introduction to PPC Advertising Overview of PPC advertising How PPC works Advantages and disadvantages of PPC advertising Week 2: Keyword Research Introduction to keyword research How to conduct …
Google Analytics is a web analytics service provided by Google that allows businesses and website owners to track and analyze their website traffic and user behavior. Recently, Google has released a new version of Google Analytics called GA4, which offers …
Growing an e-commerce business requires a combination of strategic planning, effective execution, and continuous optimization. Here are some key steps to consider: Define your target audience: Understanding your target audience is crucial in developing effective marketing strategies and creating products …