Advance Search Engine Marketing (SEO)
₹2,999.00
₹1,999.00
COURSE DESCRIPTION
Search engine marketing involves promoting your brand’s presence through paid advertising via search engines. This search engine marketing certification training Course includes a detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.
CERTIFICATION
DI Certification Digital unlocked
Who should take this course?
1. Marketing, Content and Media professionals
2. Project Managers, Brand Managers and Entrepreneurs
LEARNING OUTCOMES
- Introduction to search Engine Marketing
- The various aspects of the Google AdWords program
- Choosing the right keywords for advertising campaign
- Various keyword match types and its significance
- Familiarizing with the PPC auction model
- Setting up the ad campaign and the right pricing
- Structuring the campaign based on various conversion factors
- Analyzing the performance with the right metrics
- Creating dynamic ads and split test campaigns
- Google Display network and video ad campaigns
Course Features
- Lectures 10
- Quizzes 0
- Duration 30 hours
- Skill level Beginner
- Language English
- Students 12
- Assessments Yes
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LEARNING OUTCOMES
- Introduction to search Engine Marketing
- The various aspects of the Google AdWords program
- Choosing the right keywords for advertising campaign
- Various keyword match types and its significance
- Familiarizing with the PPC auction model
- Setting up the ad campaign and the right pricing
- Structuring the campaign based on various conversion factors
- Analyzing the performance with the right metrics
- Creating dynamic ads and split test campaigns
- Google Display network and video ad campaigns
