Complete Google Ads Professional

COURSE DESCRIPTION

Google Ads Fundamentals course takes you from the Google Ads basics to advanced concepts. Understand how to conduct different Google Ads campaign experiments using various Google Ads tools. Learn how to distinguish between opportunities available for organic & paid listings. By the end of the course, you will learn how to drive more sales for your business using the Google Ads platform.

Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits. In this course, learn how to create a successful Google Ad campaign that drives clicks and converts leads.

What you’ll learn

• Build and customize a Google Ads campaign based on the needs of their business.
  Create a Google Ads campaign.
• Target their buyer personas using Google audience creation tools.
• Fundamentals of AdWords
• Campaign Targeting
• Managing Budgets and Bids
• Creating Successful Ads
• Keyword Research
• Competitive Research
• Research Tools
• Optimization Strategies
• Bonus* Intro into Advanced AdWords (Display & Remarketing)

LEARNING OUTCOMES

• Over 37 lectures and 55.5 hours of content!
• LIVE PROJECT End-to-End Software Testing Training Included.