Google Tag Manager (GTM) Course

COURSE DESCRIPTION

Google Tag Manager Course is designed to walk you through Google Tag Manager from start to finish, giving you a firm understanding of the features and how to leverage value for your organisation at a strategic level. Google Tag Manager is a versatile tool that lets you create and control all of your website’s analytic and marketing tags in a single place.

With a wide and ever-growing range of features, getting the best out of this tool is not always easy. We’ll show you how Google Tag Manager gives digital marketers and analysts the flexibility to make quick and simple changes to marketing tags, and all the features that support agile development of your website.

What you’ll learn

• Install a wide array of marketing tools without the need for a developer
• Setup Google Tag Manager in different CMS and e-commerce platforms (WordPress, Shopify, Squarespace, …)
• Deploy Facebook, Google Ads Remarketing, LinkedIn and other third-party tracking pixels with Google Tag Manager
• Track conversions, auto events, file downloads, link clicks, button clicks…
• Import and export tags from one Google Tag Manager account to another
• Troubleshoot the problems that might arise
• How to simply exclude traffic from analytic reports for specific devices and people
• Send values to Custom Dimensions in Google Analytics or Events in Google Analytics 4
• Reading and Writing First-party Cookies
• Learn about Lookup Tables, Scroll Triggers, Time Triggers and more…

LEARNING OUTCOMES

• Over 12 lectures and 12 hours of content!
• LIVE PROJECT End-to-End Software Testing Training Included.