Google Universal Analytics

COURSE DESCRIPTION

The Google Analytics for beginners free course is the right stepping stone to begin your learning journey as a Google Analytics expert. Learn how to set up a Google Analytics account and understand the metrics that help in boosting traffic & sales. Get all the information on how to track the performance of social media and marketing campaigns.

Google Analytics 4 is easy to set up and use. You can have a new property running in just minutes, without any coding or technical knowledge needed. Get a complete understanding of what Google analytics is, how it works and how you can use it to improve your business.

What you’ll learn

• Set up a Google Analytics 4 account and add a website in minutes.
• Learn what your customers see, click, buy and how long they stay on your website.
• Create custom audiences, filter or segment your data.
• Use the various reports in GA4 for a detailed analysis of your target audience.
• Learn how to customize the Google Analytics 4 account.
• Learn how to connect Google Ads with Google Analytics.
• You have an online store? No problem. Even sales figures can be easily tracked with Google Analytics 4.
• Use the Google Analytics demo account and try out all reports.

LEARNING OUTCOMES

• Over 8 lectures and 15 hours of content!
• LIVE PROJECT End-to-End Software Testing Training Included.