Google said on March 31, 2021, that four of its attribution models in Ads and Analytics will be phased out: Last Click, Last Non-Direct Click, First Click, and Linear. These models will be phased out in favour of a new …
Google Analytics is a web analytics service provided by Google that allows businesses and website owners to track and analyze their website traffic and user behavior. Recently, Google has released a new version of Google Analytics called GA4, which offers …