A bounce happens when a user enters the site and no other hits are recorded in the session. This means the likelihood of the user bouncing is very dependent on the event structure used by the site.
If you’ve started using Google Analytics 4 (GA4), you’ve probably noticed that the bounce rate metric is missing from your reports. You’re probably also wondering – how can you understand if people leave or stick around on your landing pages? Good news. You’re in the right place!
- Sign in to Google Analytics.
- From the left menu, select Reports.
- Go to the report you want to customize, such as the Pages and Screens report.
- Click Customize report [
] in the upper-right corner of the report. Important: If you don’t see the button, you don’t have an Editor or Administrator role.
- In Report data, click Metrics.
- Click Add metric (near the bottom of the right menu).
- Type “Engagement rate”. If the metric doesn’t appear, it’s already included in the report.
- Type “Bounce rate”. If the metric doesn’t appear, it’s already included in the report.
- Click Apply.
Save the changes to the current report.
How do you calculate the engagement rate in GA4?
And because the bounce rate is the inverse or opposite of the engagement rate, we can use the same calculation as above to get the engagement rate; we just need to swap bounces (non-engaged sessions) for “Engaged Sessions”.
Engaged Sessions/Sessions x 100 = Engagement Rate %
Google Analytics 4 (GA4) is an improved analytics tool from Google. Its operations are completely different from Universal Analytics. An analytics solution lets you track traffic and activity on your websites and apps. The Google Analytics 4 course offers in-depth instruction on all GA4 features and how to utilize them to get the most out of your website’s data.
