Online marketing has created a huge opportunity for entrepreneurs and job seekers. Digital marketing is replacing conventional marketing practices, and it has become the next big thing on the internet. However, don’t let the terminologies fool you as it is no rocket science. People from any educational background can make a successful career in digital marketing.
Certain platforms are offering certification courses for digital marketing enthusiasts, and you can begin your learning from these platforms.
The Complete Digital Marketing Course is here. It is designed to provide one stop solution for everyone to learn all the important concepts and techniques for Internet Marketing. You will learn the importance of SEO and will learn about the major techniques essential for selling on the internet. Master the social media and learn all about optimizing your online ads. You will also learn to create websites that are built to enable usability and sales.
Digital marketing skills are critical, not only to those actually working in the field, but also to entrepreneurs.
Even if you’re past your very early startup days, and have a defined marketing team, the most successful founders have a working knowledge of each aspect of the business, and can provide knowledgeable oversight of digital marketing campaigns.
Check out these free & Paid online courses to build your digital marketing skills and career:
Registration is free and the courses are easy to follow, suitable for both beginners and advanced users.
Google Certification Program
Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google’s Online Marketing Challenge.
Google is the most popular search engine in the world, and most of the consumers and businesses rely on this platform only to take their business online. To promote the growth of digital marketing and create awareness among the people, this search engine service provider has launched its online learning platform Google Digital Unlocked.
Google Skill shop. Here you will be able to access different types of programs that have been specially designed for beginners. Five types of certification course programs are available on this platform.
These courses will provide basic knowledge about different types of advertisement programs of Google AdSense. Different types of products and services require different advertising strategies, and without sound knowledge about this topic, the students will not be able to find the right plan to promote the right product to the right audience.
The Marketing Challenge is an online course, with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners.
Google Analytics Academy doesn’t only provide knowledge about Google analytics, but it also helps you to improve your overall analytical skills. There are mini-courses available for multiple social media channels, which will also help you to analyze the performance of your marketing campaigns across different platforms.
You will receive a certificate from the Google analytics academy after passing the final test. This advanced certification course on Google analytics will help you to improve your marketing skills and land a high paying professional role as well.
HubSpot Academy offers an incredibly comprehensive digital marketing course that currently has more than 3,000 students participating at Udemy. Over 4.5 hours of instruction in 38 lectures are included in the low, low course price of completely free.
Many courses have been designed for beginners. After completing the video tutorials, you will have to appear in an online test. The test will consist of MCQ, and the students will get 60 minutes to answer all the questions. The students need to score at least 50% to get the certificate from Hub Spot.
There are multiple courses on offer. However, the students who are willing to know more about online business can join other programs like inbound sales, content marketing, e-commerce, CRM management, etc.
SEMRUSH Academy (Free with Certification)
SEMRUSH is the company behind one of the most successful digital marketing tools. To serve their users and audience better, they have created an academy with a number of free digital marketing courses.
Their courses cover all digital marketing disciplines including:
- Content Marketing
- Affiliate Marketing
- Social Media Marketing
The course’s main language is English but many of the courses are also available in Spanish.
SEO can feel a bit like black magic. The truth is, it’s not, and this free breakdown of SEO best practices by Moz shows you why. If you want your blog posts, landing pages, and lead gen resources to perform well on Google (of course you do), you’ll need a basic understanding of SEO. Get it in this popular guide.
This is the official training course by Bing itself. In it, you’ll increase your Bing ads proficiency, reporting knowledge and learn how to optimize your campaigns better.
This training features a lot of text, so you’ll be doing a lot more reading than watching. Another benefit of this course is once you successfully complete it, you’ll be added as a certified professional in Bing’s member directory.
There are more than 15,000 courses are on offer for the community members. The students can also attend the extensive courses to gain specialization in the marketing strategy of different social media platforms offered by renowned industry experts.
LinkedIn is a popular social networking site for working professionals and business owners. However, the growing number of active members on this social media platform has turned it into a marketing platform as well.
LinkedIn has become an attractive social media marketing channel for digital marketers because of its global reach and organic traffic. However, LinkedIn has also launched its learning platform named as LinkedIn learning. This online learning platform offers its courses on a monthly subscription basis, and the users need to pay for the subscription to access various products offered by this social media platform.
If knowledge is your topmost priority, and you want to learn it from industry experts, then LinkedIn learning should be on your priority list.
There are more than 150 courses to join, and each course has been designed to suit a specific group of students. Both the beginners and advanced level marketers can find useful courses to join. However, this platform has developed the courses to provide a detailed idea about the online marketing process, especially the Omni channel marketing approach that has become very popular.
Social media has gained huge popularity due to its rising user base, and this aspect of social media platforms has turned into an attractive playground for digital marketers as well.
If you want to build a successful online business or you want to make a sustainable career in digital marketing, then you have to know the right strategy to market the targeted product or service on social media platforms. Facebook Blueprint is the online academy for marketers, and people from different backgrounds can learn about marketing from this platform.
There are nine different educational categories, and 500+ active courses are present on Allison. Faculties from eminent universities from all around the globe have created their courses on this platform.
Students can enroll for beginner to advanced level certification courses on this platform for free. However, to support the noble cause of this non-profit organization, students can also subscribe to the premium course program where students can get access to all their diploma programs.
eMarketing Institute doesn’t only provide high-quality certification courses for its students, but it has also made multiple useful tools for a marketer.
Students can study the course material and tutorial videos at their own pace. However, to get the certificate, the students need to appear for an online test. This test consists of 50 MCQ, and the students need to answer the questions in 60 minutes. The students need to score at least 50% to get the certificate.
Created by the SEO team here at Springboard, this learning path provides nearly 50 hours of free resources to get you up and running when it comes SEO best practices. From on page optimization to link building, the free marketing class will provide you with the foundation to start improving your organic traffic ASAP.
edX is one of the largest online education platforms, that was founded in the USA in 2012. Since its inception, it is serving the global student community with high-end university-level education. The core principle of this organization is to make education accessible to all, and they have started focusing on the skill development process of the students. Not following the conventional education system, and focusing more on the high demand skill set among students have always been the priority of this e-education platform.
Most of the courses are launched by various world-class universities to help the global student community with easy access to a world-class education. However, all the courses available on this platform are not free.
The students need to enroll in the courses, and the online classes begin at a pre-scheduled time. This also means that the students need to follow a fixed schedule to complete the course. At the end of the course, the students also need to clear the final test to get the certificate.
PPC University is a totally free online learning resource created by my own former company, Word Stream, to help build your PPC and digital marketing skills.
Word stream has access to thousands of accounts, spending billions of dollars on PPC advertising, and over the years, they’ve consistently found that small to medium-size businesses struggle to manage their accounts in a way that’s cost-effective, and generates strong results. Three streams offer lessons for beginning to advanced users, with additional modules for social advertising.
You can also access a number of webinars and white papers to enhance your digital marketing education – and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time.
Click Minded Digital Marketing Course (Free and Paid with Certification)
Click Minded is a company created by Tommy Griffith. Tommy is an experienced SEO expert and SEO trainer. He has done SEO work for companies like PayPal and Airbnb.
They offer a number of online marketing courses covering various marketing channels and a digital marketing course bundle that includes everything you need to know to become a digital marketing professional.
In particular, their digital marketing training covers 7 topics:
- Social Media Marketing
- Content Marketing
- Email Marketing
- Paid Advertising
- Sales Funnels
- Google Analytics
- Search Engine Optimization
The nice thing about the Click Minded bundle is that each course is taught by professionals who work in the industry or working in big organizations.
Optinmonster is one of the most successful tools for increasing website conversions. To educate their users, they created a number of free courses covering topics related to email marketing and conversion optimization. Digital academy does not include courses on all digital marketing topics, it is worth taking a look because once you manage to get traffic to a website, you will need conversions and this is exactly what you’ll learn in these courses.