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Google Ads Policy Update: Government documents and official services policy

Google Ads Policy Update: Government documents and official services policy

The new changes. The date when Google will begin enforcing policy changes from March 31 to May 24. The second change is that Google is removing Germany as a region-specific exception under “Public road access fees and passes.”

Google will begin enforcing the new policy globally on May 24, with full enforcement ramping up over approximately 6 weeks.

The new policy. To recap the changes, the Google Ads Government documents and official services policy will undergo the following updates:

  1. The policy will be revised to cover only an exhaustive list of applicable categories.
  2. Regional-specific category exclusions will be added.
  3. Germany, initially excluded under “Public road access fees and passes” in the January 31 update, will no longer be an exception in the final policy. Advertisers promoting this category and targeting Germany must qualify as a government or authorized provider and apply for the required certification as outlined in the policy.
  4. Government-issued business identification will fall within the policy’s scope.
  5. The policy will permit government-authorized providers and discontinue the requirement for “delegated providers.”

Warnings and Account Suspensions

Violating the updated policy will not result in immediate account suspension without prior warning. Google will issue a notice at least seven days before suspending an account.

Advertisers should review the policy update and determine if their ads fall within the scope of the policy. If so, the affected ads must be removed before May 24, 2023.

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