Here’s a sample syllabus for a Pay-Per-Click (PPC) Advertising course:
Week 1: Introduction to PPC Advertising
- Overview of PPC advertising
- How PPC works
- Advantages and disadvantages of PPC advertising
Week 2: Keyword Research
- Introduction to keyword research
- How to conduct keyword research
- Keyword tools
Week 3: Ad Copywriting
- Principles of effective ad copywriting
- How to write ad copy that converts
- A/B testing ad copy
Week 4: Campaign Setup
- Setting up a PPC campaign
- Creating ad groups and ads
- Ad targeting options
Week 5: Google Ads
- Introduction to Google Ads
- Google Ads account setup
- Creating a Google Ads campaign
Week 6: Bing Ads
- Introduction to Bing Ads
- Bing Ads account setup
- Creating a Bing Ads campaign
Week 7: Social Media Advertising
- Introduction to social media advertising
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
Week 8: Ad Budgeting and Bid Strategies
- How to set a PPC ad budget
- Bid strategies
- Measuring and optimizing ad spend
Week 9: Analytics and Optimization
- Introduction to PPC analytics
- Measuring campaign performance
- Optimization techniques
Week 10: Advanced PPC Strategies
- Remarketing
- Display advertising
- Video advertising
This syllabus covers the essential components of PPC advertising, including keyword research, ad copywriting, campaign setup, and analytics and optimization. It also includes advanced topics such as remarketing and display advertising. By completing this course, students should have a solid foundation in PPC advertising and be able to create and optimize effective PPC campaigns.
