What is SEO?
Search Engine Optimization (SEO) is the process of making constant improvements on your website to gain better rankings in the search engine results page (SERP).search engine results page (SERP) including Google, Bing, Yahoo and other search engines.
SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines.
SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines
SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industryspecificvertical search engines.
Why SEO important ?
SEO stand for Search Engine optimization in current time Search Engines serve trillion of user search result for find there (question & answer).If you have website,blog and online portal then SEO can help your business growth
- Search engines gain visitors to your web site or customers to your onlinestore you need to rank as higher as possible.
- User’s trust search engines and having a presence in the toppositions for the keywords theuser is searching increases theweb site’s trust.
- SEO is also good for the social promotion of your web site. People who find your web site by searching Google, Yahoo or Bing are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
How Search Engine Works?
Search engines perform several activities in order to deliver search results.
Crawling Process:- of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).
Indexing Process:-of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved.
Essentially:- the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Processing:-When a search request comes, the search engine processes it, it compares the search string in the search request with the indexed pages in the database.
Calculating Relevancy:- It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
Retrieving Results:- The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. search for something online using a search engine, such as Google,Bing,Yahoo ,MSN & other search engine. The results are of two general types, organic and paid search.
Free Keyword Rank Checker & SERP Checker
https://serps.com/tools/rank_checker http://www.webseoanalytics.com/free/seo-tools/serp-analysis.php
Paid Search VS Organic Search
| Ranking: In the organic search ranking always matter once you get high rankings, it’s easier to authority status and build the trust of users and search engines. Click through rates: If your website better organic search results “top of funnel” search terms, than show immediate purchase intent, that’s very important for businesses cycle. Inbound marketing: An organic search strategy requires marketers to develop content assets to achieve it. This is important for higher involvement purchases. Users interact with content as they move down the purchase funnel. Trust and credibility: With high search engine rankings comes to a perception of credibility on the part of searchers. High search rankings imply industry authority and leadership. Evergreen: If the content that ranks high is evergreen, then the rankings will also have a more evergreen presence. The specific listing may rank high long after the content was created.. | Time: organic search rankings that can take months or years, paid results are placed at the top of rankings as soon as you pay for ad placement.It’s totally depending on your budget.Targeting: PPC campaigns can be tailored to reach specific audiences. Examples of segmentation include geo-targeting, income, age, educational level, marital status, industry, etc.Click through rates: Searches using terms that denote high purchase intent such as product or brand-specific keywords will get more clicks than organic results. The advantage of paid search can clearly be seen in the Internet |
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